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[Wednesday at NAB]
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BEA, NAB Honor MRC’s Ivie
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by T Carter Ross,
~ April 16, 2008
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NAB DAILY NEWS
Media Rating Council Executive Director and CEO George Ivie has been honored with the 2008 Hugh Malcolm Beville Jr. Award.
The annual award, presented jointly by NAB and the Broadcast Education Association, recognizes contributions to the field of broadcast audience research. The award will be presented Thursday during the NAB Show and BEA2008.
“We are proud to honor George for the contributions he has made to the media research industry,” said NAB President and CEO David K. Rehr. “His commitment to accurate data measurement has led to significant improvements in the quality of audience research.”
As executive director of MRC, Ivie has helped develop many media industry standards related to advertising measurement. Since his appointment as executive director of MRC in January 2000, Ivie has managed the audits and evaluations of several measurement services, including Arbitron, J.D. Power and Associates and Nielsen Media Research.
He currently serves on the Advertising Research Foundation’s Board of Directors and is a member of NAB’s Committees on Local Television Audience Measurement (COLTAM) and Local Radio Audience Measurement (COLRAM).
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