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[Tuesday at NAB]
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New Pavilion Serves IPTV Industry
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by Craig Johnston,
~ April 15, 2008
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TV TECHNOLOGY
Since the word Internet is what the “I” in IPTV stands for, it is appropriate that the Internet played a heavy role in NAB’s decision to introduce the IPTV Pavilion at the 2008 convention.
“We found that IPTV was the number-one searched term on our NAB convention Web site last year,” said Michelle Kelly, NAB vice president of event marketing. “We felt that called for a dedicated area in the exhibition hall for IPTV exhibitors.”
From that was born the IPTV Pavilion, designed for exhibitors focused on the distribution and delivery of IPTV services and uniting content along with new technology to provide innovative solutions to telecom organizations.
The pavilion, in the upper end of the Central Hall, consists of 20 booths enclosed with a white line around them and a dedicated IPTV Pavilion banner overhead.
The pavilion offers one-stop-shopping for attendees with IPTV interests, and more targeted booth traffic for vendors. Some IPTV exhibitors have their only booth in the pavilion. Others have company booths elsewhere in an exhibition hall, but are showing IPTV-targeted products and services in the pavilion.
Ireneusz Bachanowicz, sales support engineer for Sentivision from Poland said “The customers we’ve seen are very focused, and that makes this location much better than a standard booth.” The company is a provider of cutting-edge media technologies and products for the digital entertainment market.
“All but one of the people who came into our booth today were very targeted to IPTV,” said Rick Talbot, product marketing manager of the Optical Network Systems Division of NEC. “That one person was lost.” NEC provides network and IT solution technology and professional services.”
“The IPTV Pavilion is bringing us very targeted traffic,” said HeeJin Park, with Xeno Co. Ltd. of South Korea. He credited the pavilion’s location next to the Content Theater with boosting traffic. Xeno is showing what it calls a TV station in a box, an all-in-one switcher, audio control, camera control and monitor display.
Evertz is one of the IPTV Pavilion exhibitors that has another booth elsewhere at the exhibition. “We sell a lot of product in this category,” said Norm Warren, Evertz business development manager. “So this is a way to stay top-of-mind with IPTV customers.” Evertz provides end-to-end HDTV solutions for the digital broadcast market in a number of equipment categories.
Kirk Kirkpatrick, president of MDS America, said another advantage to being in the pavilion is the proximity to companies offering complimentary products or services.
“We can get together and see where we can do business together. MDS America designs and builds turnkey systems for wireless broadband delivery of video and data by terrestrial transmission.
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