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[Tuesday at NAB]
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‘Radio Heard Here’ Campaign Kick-off
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~ April 15, 2008
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The National Association of Broadcasters and other groups representing radio will announce details of the industry-wide launch of a major initiative designed to promote radio, today at the NAB Radio Luncheon. The campaign, “Radio Heard Here,” is the next phase of Radio 2020 and is expected to underscore the broadening versatility of radio’s content, the innovation of its technology and the medium’s continued relevance in Americans’ lives. A joint effort of the NAB, Radio Advertising Bureau and HD Digital Radio Alliance, the campaign will be a comprehensive undertaking that, perhaps for the first time, engages virtually the entire radio industry.
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