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[Tuesday at NAB]
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Telecom2008 Talks IPTV, Cutting-Edge Technology
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by Douglas Bankston,
~ April 15, 2008
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DV MAGAZINE
TELECOM2008
Telecom2008 is taking a closer look at content creation, acquisition, management, protection and distribution as the telecom industry shifts toward video delivery — IPTV, or Internet Protocol Television.
Today, three of the conference’s tracks will be going on simultaneously: “IPTV — It’s About the Content;” “Telecom Technology Papers — Part 1;” and “The Business of IPTV.” All three sessions run 8 a.m.–5 p.m.
The IPTV content session will discuss the challenge of capitalizing on the many video options and knowing how to create and acquire new content to develop competitive services, including niche programming, video on demand (VOD), gaming, multiple device delivery, production facility design and more.
Whit Jackson, vice president of business development and studio relations for SecureMedia, will present “True Hollywood Story! The Inside Scoop on Obtaining, Protecting and Broadcasting Studio Content.”
“Content Encounter: Managing the Digital Media Lifecycle” will follow, presented by Jim Warner, vice chair and head of content/media sector for TM Forum. Content Encounter is the TM Forum’s groundbreaking, interactive demonstration for managing the creation, delivery and consumption of content and multimedia services.
“IPTV Right Now — Where Are We and What Have We Learned” and “Content Identification — A New Business Enabler” come next. The “Content Identification” panel session looks at the magnitude of the piracy problem and the solutions that could not only thwart piracy, but possibly grow the digital content business. Panelists include executives from AT&T, Motorola, NBCU and Vobile.
Part one of the Papers track is targeted to engineers and executives with an understanding of how technology affects their business. They will focus on cutting-edge telecom technologies with a special emphasis on video distribution over telecom networks.
Twelve papers are scheduled during part one. Some of the topics include: “Achieving Cable Quality for IPTV over the Internet,” presented by Lawrence Roberts of Anagran Inc.; “IP Pitfalls for TV Networks,” presented by Joel Wilhite of Harmonic Inc.; “Flawless IP Video: Advanced Techniques for Delivering Perfect Signals over Imperfect Networks,” presented by Wes Simpson of Telecom Product Consulting; and “Meeting Future Bandwidth Demands,” presented by Martin J. Stein of Motorola.
In “The Business of IPTV” track, Joe Savage, the president of the Fiber To The Home Council, leads off with “All-Optical Access — Video Quality, Long Tails and Market Share,” which will discuss why an FTTH network provides superior picture and reliability for improved market share.
Alex Hayward of Digital Foundation will present “Reality Check: Solving the Inherent Quality Issues that Slow IPTV Adoption.” This session will discuss the challenges of delivering quality IPTV and the best practices for solving quality issues on an IPTV network.
Telcos and MSOs will face off in the panel discussion “Should the MSOs Fear Telco’s IPTV.” Four panelists (two supporting telcos and two supporting MSOs) will make their case.
The “Brought to You by Broadband” panel will discuss how high-speed Internet access delivers better education, advanced health care, a cleaner environment and a stronger economy to communities throughout the United States.
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