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[Monday at NAB]
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Content Creation, Let Me Introduce Technology
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by Jay Ankeney,
~ April 14, 2008
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TV TECHNOLOGY
By now, NAB Show attendees know that technological innovations are expanding the possibilities for digital content creation. Then the question becomes, how do we create synergy between the two and make workflow second nature?
Three industry heavy-hitters will find common ground and then some as part of the Spotlight Series. Jeffrey Katzenberg and Roger Enrico of DreamWorks Animation SKG will join Hewlett-Packard’s Todd Bradley to discuss “Digital Innovation: What You Dream Is What You Get,” today, 2:30 p.m.
Bradley, executive vice president of HP’s Personal Systems Group, and Enrico, DreamWorks chairman of the board, will be live on stage while Katzenberg, chief executive officer and director at DreamWorks, will join them on monitors over a video link.
“This kind of collaboration between a major IT company like HP and a production powerhouse such as DreamWorks Animation epitomizes this year’s theme of the whole show, ‘Where Content Comes to Life,’ by highlighting the synergy that exists between the creative process and technology,” said Chris Brown, NAB executive vice president of conventions and business operations.
THEN AND NOW
The three industry leaders will reveal new advances in assuring consistent and accurate color imagery across multiple computers, monitors and printers. Two years ago, HP and DreamWorks Animation launched the DreamColor initiative aimed at identifying a process for capturing, designing, editing and printing with the help of sensor-based, closed loop control systems for definitive color reproduction.
“The trio will focus on digital innovation and how DreamColor technology is becoming a disruptive innovation,” said Jim Christensen, spokesperson, HP Personal Systems Group. “The talk will discuss and preview a highly integrated future system that will enable superior content and greater levels of digital color consistency. This new product will deliver accurate and predictable color that can replace expensive, inadequate technology. Also, DreamWorks execs are expected to give the audience a sneak preview of upcoming digital 3D movies from DreamWorks Animation.”
Attendees at this afternoon’s session will be some of the first to see these new advances resulting from the DreamColor initiative.
Katzenberg co-founded and was a principal member of DreamWorks Studios from its founding in October 1994, until its sale to Paramount in January 2006. Before then, Katzenberg served as chairman of the board of The Walt Disney Studios from 1984 to 1994, during which time the studio produced a string of box office hits, including “Who Framed Roger Rabbit,” “The Little Mermaid,” “Beauty and the Beast,” “Aladdin” and “The Lion King.”
Roger A. Enrico has served as the chairman of the board of directors at DreamWorks Animation SKG Inc. since October 2004. In 2002 he retired as chairman and CEO of PepsiCo after a 31-year-career. Under his leadership, PepsiCo spun-off its restaurant business as an independent public company, launched an initial public offering of The Pepsi Bottling Group, and acquired Tropicana Products and The Quaker Oats Co. In 1990, Enrico was entered into the Beverage World’s Soft Drink Hall of Fame, and in 2001 he was awarded the 48th Annual Public Service Award by the Advertising Council.
Todd Bradley is executive vice president of HP’s Personal Systems Group, which he has helped grow into a $38.5 billion annual business that includes personal computers, mobile devices, workstations, digital televisions, personal storage solutions and Internet devices. Prior to joining HP, Bradley was the chief executive officer of palmOne, where he not only led a successful turnaround of that company, but also established a new category of mobile devices, the smartphone, for the industry.
HP systems were used to produce special effects in big-screen Hollywood blockbusters, including the “Pirates of the Caribbean” films and “Spider-Man 3,” and to create animated films such as all three of the “Shrek” movies, “Bee Movie” and “Happy Feet.”
“People attending this session will come away with greater insight into the two-way street our whole industry is walking,” NAB’s Brown said. “New technology is opening up increased opportunities for content creators, while on the other side of the path new distribution possibilities are guiding the direction of technological development. These advances may affect the content of what everyone in our industry is seeing on both TV screens and computer displays.”
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